Published on October 10th, 2011 | by0
Comcast, Microsoft Cozy Up With Xbox360
We all love technology, don’t we? Well, at least if you’re reading this, you do, or you’re very “tech-curious”, which is of course nothing to be ashamed of. One of the most interesting, multi-faceted pieces of technology out in the field today is the Xbox 360. You can’t deny it’s a solid gaming system (and a movie & music streaming machine Netflix and Last.Fm after connecting it to your PC for infinite possibilities of what to watch).
Now, there’s more: Microsoft announced a deal with almost 40 TV/entertainment providers around the world in the 20 plus countries that the Xbox 360 is used. For the United States this partnership is with Comcast, and their Xfinity On Demand service, which consists of thousands of movies, and TV shows. Also, you’ll be able to browse through the on demand catalog using the Kinect “gesture” controls. Further partnerships for entertainment content in the U.S. include: Bravo, HBO Go, SyFy, and Verizon FiOS. Also, The Xbox in the U.S. will have content from ESPN (already available), and UFC. Both of these sports streams will feature pre-event videos, HD, and live events for ESPN, and live PPVs for UFC.
Interactive Entertainment Business President at Microsoft Don Mattrick had this to say: “Today’s announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy,” “Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360* and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.”
This is not a completely new venture for Microsoft. Approximately a year ago, AT&T partnered with The Redmond, WA. Software giant to put their U-Verse live TV into Xbox systems, with a personalized and interactive display. And that was 12 months ago, only the tip of the iceberg. Now, Microsoft not only has partnered with services in the United States, but also the United Kingdom’s BBC and Sky, TELUS and Vevo in Canada, and You Tube in 22 Xbox markets around the world.
This looks to be a promising deal not only for Microsoft, but Xbox Live subscribers in every country that has the service. Coupled with the “fall” Xbox dashboard update, this winter’s big entertainment and gaming push looks to be one to be remembered for a while.
Go HERE to see the full press release.
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