Marvel Line Goes “First Day Digital” In March
Digital comics have been as lucrative as the paper issue business model the last few years, with the convenience of staying home, and taking 60 seconds out of your day to buy, and download the books that you love straight to your computer, Android phone, iPad, or iPhone. Saving space for those that have a 200 square foot Manhattan apartment, or a “green” conscious personality, digital comic downloads, just like digital novels or newspapers have been a smack in the face to print media as a whole. Comics however, are going strong on both ends. Diamond Distribution, the “go to” company for national distribution to comic stores, showed numbers last year that people were buying paper books from the brick-and-mortar stores will continue to do so, with some in the mix that will buy both.
Part of the focus of the DC’s “New 52”, also known as re-launch for their continuity, had a large focus on same day digital with their new series, with great success. Marvel’s “Ultimate” line, which is set apart from the Marvel universe continuity is a more contemporary universe, featuring real places, and people, and more of a connection to today’s reader, have been same day digital since early 2011, and their first experiment with the same day digital was with Invincible Iron Man Annual #1 in June of 2010.
Archie Comics was the initial leader in the digital comics market, going same day digital for their entire line in January of 2011, making a real mark by offering them for a dollar less than their print counterparts. If Marvel wants to really take a step forward, that’s the first thing they need to do once their full line goes to the web.
Keep a watch out toward mid-March to start seeing download options for your favorite Marvel characters, or series.
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