ALTERNATIVE

Q101, Everything Alternative | Music, Videos, Interviews

Shower With Someone-Save The World

Posted by on Sep 25, 2012 | 0 comments

Shower With Someone-Save The World

What better way to conserve our world’s resources than showering with one you love? Hell, you don’t even have to LOVE the one you shower with, but liking them could go a long way to building and maintaining your “relationship”.

AXE, a brand of grooming products including shower gel, is doing a “showerpooling” water conservation campaign with a video narrated by “Twilight’s” Nikki Reed and stops at 10 college campuses, including a visit to Northwestern University planned for October 17.

The campaign centers around a pledge at Facebook.com/axe to install water-efficient showerheads (which AXE will give out to college students for free), reduce shower time to five minutes or less and, of course, invite a friend into the shower. Those who take the online pledge are eligible to win prizes.

Their slogan: “It’s not just environmentally-friendly. It’s all kinds of friendly.”

READ MORE

http://www.redeyechicago.com/news/redeye-do-you-showerpool-20120920,0,190904.story

Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

468 ad