The Swizzle, a service that launched last week, lets you easily and securely unsubscribe from commercial e-mails and combine any e-mails you do want to keep into a daily digest. The goal of The Swizzle, which is owned and operated by Keep Holdings Inc., is to eliminate the e-mails you don’t want and help you engage with the brands you do like.
To use The Swizzle, you have to provide your e-mail address and grant the service access to your mailbox. The service will then generate a list of all your commercial e-mails and give you the option to either “unsubscribe” or “move to digest” for each one.
If you choose “move to digest,” you will no longer receive e-mails from that brand. Instead, news and deals from the brand will appear in your Daily Swizzle Digest without you having to sign up for a subscription. You can also browse other brands in The Swizzle Gallery, which has nearly 1,200 popular brands and stores that you can add to your daily digest e-mail.
Users can receive digests daily or once a week, and they can choose the time of day the e-mail is delivered.