Lines Blur Between Reality and Virtual
A game to fight for control of the minds of everyone on earth.
Meet Ingress, a new free mobile app and alternate reality game made by Google launching this week (on Android first, available as soon as it makes it through the Google Play release process).
How does one play?
Users can generate virtual energy needed to play the game by picking up units of “XM,” which are collected by traveling walking paths, like a real-world version of Pac-Man. Then they spend the energy going on missions around the world to “portals,” which are virtually associated with public art, libraries and other widely accessible places.
“The concept is something like World of Warcraft, where everyone in the world is playing the same game,” Hanke said. Players are on one of two teams: “The Enlightened,” who embrace the power, or “The Resistance,” who fight the power. Anyone can play from anywhere in the world, though in more densely played areas there will be more local competition for resources.
The game will be good for Google’s business from the beginning. That’s because of advertising. Ingress incorporates real physical stores and products in the game, and has brokered relationships with Hint Water, Zipcar, Jamba Juice and Chrome apparel and messenger bags.
And eventually, Google plans to make these real-world game tools available as a platform for developers to make their own.