Under Armour’s Double Secret Lab

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Chances are good that you own at least one piece of Under Armour. That is, if you move off the couch once in awhile to get the endorphins flowing. Under Armour’s success has been reliant on the ability to constantly innovate and differentiate itself from the bigger boys in the industry.

So, it keeps the place where it develops new products — dubbed the Under Armour “Innovation Lab” — fortified.

It is located “somewhere” in Baltimore.  The unmarked high security lab sits in the midst of a rather gritty headquarters campus whose next door neighbor is a steam-spewing Domino sugar refinery.

The lab isn’t just the heart of the athletic performance wear maker. It’s also the soul. This super-secret lab is where shirts, shorts and running shoes go from concept to must-have item. Only 20 of the 5,000 employees are allowed into the lab, which is protected by a “vault-like” door, according to USA Today.

Knowing how top secret this lab is REALLY makes me want to see it for myself.  If  I dressed incognito in all pink Under Armour, including gloves and sunglasses, minded my own business and behaved as if I belonged there, would I be able to sneak into the lair, I mean lab, behind one of the chosen 20?

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http://www.businessinsider.com/under-armour-has-a-super-secret-lab-with-a-scanner-that-reads-the-veins-on-your-hand-2012-7

It’s Not Just the Fries…

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China’s urban areas are booming economically, but that trend is paralleled by another one with serious implications for public health: obesity rates have skyrocketed over the last generation.

The number of Chinese people who are obese quintupled between 2005 and 2011, to nearly 100 million people. The World Health Organization estimates that 38.5 percent of the population was overweight in 2010, up from 25 percent in 2002. Male children from high-income families have an especially high rate of obesity.

While conducting a study on this epidemic, Mariela Alfonzo took a three-week trip to China, where she’s been researching walkability in the rapidly expanding megalopolises of Beijing, Shanghai, and Guangzhou.

And a lot of what she saw wasn’t exactly pedestrian-friendly. Kind of the opposite. In a scary way.

“Driving patterns are a real issue,” says Alfonzo, a research fellow at NYU-Poly. “I almost got run over every single day I was there. And I was being attentive.” She laughs about it now, but you can tell she’s not kidding.

Alfonzo is working with Chinese developers to make Chinese cities more “walkable”. “One of the pushbacks we’ve gotten is that Chinese officials don’t care about health concerns,” she says. “We think the economic aspect might resonate more.”

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http://www.businessinsider.com/somethings-making-china-really-fat-really-fast-2012-6

Email a Thing of the Past?

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The first thing you notice when you talk to billionaire Dustin Moskovitz and his business partner Justin Rosenstein is how different they are.

Rosenstein is chatty and articulate. Moskovitz is more reserved and thoughtful.

But they share a passion in their startup, Asana. Moskovitz is, of course, famous for being the co-founder of Facebook. Rosenstein is known as the programming wiz who did Facebook’s “Like” button, among other projects.

Asana is a project management Web app that has become super popular, particularly among tech startups in Silicon Valley.

Like Moskovitz, the app is focused — it is a group to-do/project management tool. Like Rosenstein it is social. Teams communicate with it instead of e-mail.
Story by Julie Bort
Read more: http://www.businessinsider.com/former-facebookers-startup-asana-will-be-bigger-2012-4#ixzz1tQtg8FmB

Watch the NEW ‘Dark Knight Rises’ Trailer Here!

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Recently, the third ‘Dark Knight Rises’ trailer hit the web after a massive viral marketing campaign was unleashed earlier that same day.

Warner Bros. asked fans to collect graffiti tags scattered across the world to reveal frames from the new trailer. What probably should have taken days was finished by night, and the unlocked trailer left us stunned. See it NOW, here!

Source: http://www.businessinsider.com/what-we-learned-from-the-dark-knight-rises-trailer-2012-5#

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