Q101 The Alternative
Q101 (formerly on Chicago radio @ 101.1 FM) The Alternative - Chicago's New Rock Alternative - Everything Alternative - Chicago's Alternative - Gen X - Generation X
While Playboy magazine is less relevant today than ever, the brand and it’s face “Heff” are larger than life. The magazine is moving most of it’s operations from Chicago to the left coast. Forget bubbling crude…totally NUDE is coming to Beverly…HILLs that is. That’s where the Southern California offices have already been consolidated to. Playboy’s art, editorial and photo departments from Chicago will relocate in LA, closer the Hugh Heffner and the famed Playboy Mansion.
Playboy has been stuggling over the last few years. This year brought a failed TV Show that was expected to breath some life into the once American Male mainstay, but that never happened.
The jury is still out on Lindsay Lohan’s “spread” and other stunts like putting Marge Simpson on the cover failed to reinvigorate the once 800 pound gorilla of Entertainment for Men.
The world is changing, and Playboy clearly needs to change with it. Look for a transition away from the printing business and toward the multimedia entertainment business.
Mancow tells it like it is…from his point of view….from Robert Feder’s blog:
“I found it repulsive,” Muller, 45, later said of the outpouring of nostalgia. “I was invited to be part of it, but I chose not to because I don’t live my life looking in the rearview mirror. I like James VanOsdol a lot. I hear he’s writing a book. I was the biggest player in the story, and I wouldn’t read a book about that. I don’t understand why anyone cares.”
Starting in 1998, when Emmis Communications lured him from Chicago’s former Rock 103.5 FM, Muller redefined Q101 and brought stability to a station that had seen seven morning shows come and go in four years. With a colorful cast of characters (who can forget daredevil sidekick Jeff “Turd” Renzetti?) and the bluster of P.T. Barnum, Muller kept the show at or near the top of the ratings among men between 18 and 34 throughout his run.
But like many music stations with high-profile morning personalities, Q101 had trouble retaining Muller’s audience for its alternative rock lineup the rest of the day. And Muller often found himself at odds with other jocks and alienated from members of his own crew.
Read the full Article here
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