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Under Armour’s Double Secret Lab

Posted by on Jul 19, 2012 | 0 comments

Under Armour’s Double Secret Lab

Chances are good that you own at least one piece of Under Armour. That is, if you move off the couch once in awhile to get the endorphins flowing. Under Armour’s success has been reliant on the ability to constantly innovate and differentiate itself from the bigger boys in the industry. So, it keeps the place where it develops new products — dubbed the Under Armour “Innovation...

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