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Write A Book About Your Business

Posted by on Feb 23, 2013 | 0 comments

Write A Book About Your Business

It’s easy to poke fun at the thousands of mediocre business books churned out annually. But planning a business book—regardless of whether it makes it to store shelves—is a useful exercise for business owners seeking to define their brand better and stimulate demand for their product or service. First, come up with a title. Working on the title should prompt you to answer crucial questions about...

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