The Chicago White Sox and Illinois Sports Facilities Authority,  the owners of U.S. Cellular Field have agreed to terms today to rename the Southsider’s home to Guaranteed Rate Field in a 13-year commitment that will take effect on November 1st.

“We are pleased to find, in Guaranteed Rate, a new naming rights partner founded in Chicago by Chicagoans, which shares our commitment to the city and to our fans,” White Sox chairman Jerry Reinsdorf said in a statement on the White Sox website. “We view this partnership as an opportunity to connect a successful Chicago business with a historic baseball franchise, and we look forward to growing this important relationship over the coming years as millions of fans enjoy White Sox baseball at Guaranteed Rate Field.” Read more here.

Guaranteed Rate is a Chicago-based mortgage lead by Victor Ciardelli. Sources tell us that the company started in the late 90’s, after the 2008 recession the company saw massive growth.