Hodor lives! OK, maybe not, but Game of Thrones actor Kristian Nairn is certainly keeping the character’s memory alive in his new commercial for KFC.

The ad, titled “Lunchtime Is Coming…,” is meant to promote new “Ricebox” offerings at KFC locations in the U.K. It kicks off with Nairn standing behind the fast food counter nervously anticipating hoards of hungry customers barging through the store’s doors as the clock strikes noon. Patron after patron orders “chicken and fries,” “chicken and fries,” forcing the Irish actor to repeat the phrase “hold the door”-style until it no longer means anything. Eventually, the phrase evolves into “chicken and rice.” READ MORE