OkCupid has been near the top of the online dating movement that has changed social interaction in our modern age, but this past week they made a massive change to their website for users by not allowing them to see who visits their profile anymore. In a blog post the company stated the new initiative is to give users  no ” distraction of visitors, you can now focus on the people who like what they see on your profile and really want to get to know you. And when you’re focused on those people, your chances of higher quality connections improves.”

After we found positive data from testing, we decided to remove visitors. Here are the details on why >> https://t.co/u2a5AdX4kM

— OkCupid (@okcupid) August 8, 2017

An e-mail sent to users last week was a bit more direct saying “What’s the value of a visitor? Short answer: zero. You can now connect with even more people because you don’t have to feel shy about showing up as a visitor — and neither do they.”  On OKC’s Facebook page they have been flooded with complaints and debates about the change. Some feel it does not let you monitor ‘creeps’ who could be returning after you don’t ‘ghost’ them after an initial message and others complain the maneuver is just meant to push OKC users who not using the website for free to subscribe to the ‘A-List’ premium version.

The Verge did an in-depth article breaking down the entire fracas over the flirting and how the change has many users claiming they will cancel their premium subscriptions and delete their accounts. No matter what you think of the visitor change, OkCupid has been very transparent in these new rollouts and how they adjust the experience for users.