(from deadline.com)

Twitter doubled its 140-character limit to allow for freer expression (and less time editing tweets to meet the sparer character count).

Product manager Aliza Rosen said Twitter worried that lifting those constraints would litter timelines with excessively long, rambling, tweets, so it conducted a test in September to see what would happen if people had more room to write. After a few days of pushing the limits, people returned to restraint.

“We saw when people needed to use more than 140 characters, they Tweeted more easily and more often,” Rosen wrote in a blog post, announcing the new character limit. “But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained.” (MORE HERE)