Devour frozen foods will have a 30-second ad in the third quarter of the Super Bowl.

Ahead of the super bowl they released an uncensored 60-second version on Youtube and let’s just say that it’s NSFSB — Not Safe for the Super Bowl:

The 30-second ad scheduled to run on the Super Bowl has not yet been released, but it will be a tamer version of the longer one.

“It’s obviously an abbreviated version that we feel is appropriate for the Super Bowl audience,” Katy Marshall, head of marketing for the brand, tells USA TODAY Sports.

Devour was launched by Heinz Kraft in 2016 and its ads have been provocative from the start. Original slogan: “Food You Want to Fork.”

The brand aims itself towards the male audience.

Leading up to Superbowl Sunday they created a food-porn hotline. “Hey, Saucy,” whispers a women’s voice when you call. “Welcome to 1-83-FOODPORN, by Devour.” You press 1 to hear about Buffalo Chicken Mac & Cheese, or 3 for Loaded Potatoes with Angus Beef and Bacon.

Sex sells right?

“Never just eat, Devour.”

The KQX Morning Crew with Brian, Ali, and Justin.