Consequence of Sound is reporting today that Apple is shutting down iTunes, it’s portal for music, TV shows, movies, and podcasts which innovated the distribution of media when it started in 2001.

The move by the tech giant is based on multiple factors,  Apps for Music, TV, and Podcasts are already on iPhones and iPads; Mac and MacBook users will now have access to them. Apple has also expanded into putting out content itself and it’s own video streaming service with exclusive shows. With the diversification of all the different content on iTunes and it’s own content distribution efforts, it seems like the company felt like launching apps for each individual feed was a better way to go.

Apple will announce a new line of apps for your content needs on Monday at it’s developers conference.