On Tuesday, Governor Pritzker signed a bill that will allow student athletes to be compensated for their work. Pritzker was in Champaign to sign the bill at the University of Illinois. As soon as next month, student athletes will be able to hire agents and sign endorsement deals.

Sadly, there is a clause in this bill that will prevent student athletes from being able to be endorsed by vape companies. This is a devastating blow to their own brands. Could you imagine being the quarterback for the University of Illinois and being put on by a vape brand? That’s the dream.