Actually, it’s not in real life at all. It’s in the ‘metaverse.’ Investors are buying up real estate in the metaverse and someone just spent $400,000 to live next to Snoop Dogg in Decentraland. So much for him bringing them brownies to welcome them to the neighborhood. Why the digital land rush? It’s about the digital world being as important as the real world. People are banking on the fact that the future will be putting money into the virtual world. Hence, it’s like normal real estate, you want to live where the action is and someone bought some space close to Snoop Dogg.