MoviePass has returned from the dead. But it won’t be repeating the same mistake that killed it in the first place.
Remember when you used to be able to go to unlimited movies for $10 a month? Yeah, turns out that wasn’t such a solid business decision — it just wasn’t sustainable and eventually led to bankruptcy.
The company is back and wants to launch a tiered subscription service that will get you monthly credits. These credits can be redeemed for movie tickets. Matinées and second-run movies will run less credits, and premium movies, the kind that are leading a resurgence at the box office (Top Gun: Maverick, Minions, & Thor: Love and Thunder) — they obviously will cost you more.
The only way to get in on the ground floor, though, is to jump on a waiting list. Come Labor Day, the people at the top of the list will get the complete details and first dibs.
Are you going to take a chance?