It’s a hard time for sexy mascots. As noted earlier this week, M&M’s have ditched the salacious green M&M (as well as the other colors) in favor of Maya Rudolph. A&W took steps this week to cover up their mascot, Rooty the Great Root Bear, after years of his bottom-half hanging loose.

Of course, this stirred up the usual suspects, many of whom were equally as fired up about the M&M’s story earlier this week.

The company, of course, later confirmed that this was a joke.