2023 was a banner year for ads during The Big Game. From Crown Royal to T-Mobile to Tubi, companies big and small created a ton of buzz.

Will Ferrell’s GM x Netflix

Breaking Bad x Pop Corners

Workday x Rockstars

Dave Grohl x Crown Royal

Ben Affleck x T-Mobile

Tubi shocks America

You know what we’re not going to link? The Farmer’s Dog commercial. Shame on them.