The lovable, purple dinosaur that graced the TV sets of children for decades, is finally back. “Barney & Friends” has been off the air since 2010, but Mattel is reviving the extinct creature for a 2024 reboot…and he’s going to be animated. Mattel is relaunching its Barney franchise through a series of television, film and YouTube videos alongside a line of toys, books, clothing and accessories. A new animated series is set for release in 2024, followed by a product line in 2025.
Mattel’s resurrection of this franchise comes after successful relaunches of its Monster High and Masters of the Universe franchises, both of which have have launched new content and consumer products in recent years.
