Will Ferrell is the frontrunner to play legendary NFL coach, television broadcaster and video game pioneer John Madden in a new film. The film will focus on Madden’s post-coaching career, during which he created his legacy as a larger-than-life broadcaster and co-creator of EA Sports’ groundbreaking NFL video game series, which launched in 1988. Madden continued to lend his name and creative input to the franchise even after retiring from the broadcast booth in 2009