Brian Urlacher has had enough.

The company Medical Man Cave has begun using Urlacher’s name and image to promote their hair transplant service. Urlacher says that the company falsely listed Brian Urlacher as an “MMC Client,” and that the MMC website showed a picture of the former Bear on its first page. The lawsuit says the MMC Website also included another photo of a different man’s scalp with the label “Brian Urlacher” underneath.

This is the second hair company Urlacher has sued in a year for alleged misuse of his name and likeness.