We have to do pour one out for one of the greatest airline institutions.

Southwest Airlines announced this week that they are ending their “bags fly free” policy. Just last September, Southwest CEO Bob Jordan told Van Cleave bags would continue to fly without charge.

“Bags will still fly free,” Jordan said. “It’s the third thing customers look for after fare and schedule: Bags fly free, on us. Ninety-seven percent are people who are aware of our policies. So it’s a huge consumer advantage. So bags will absolutely fly free.”

The cost of a checked bag hasn’t been announced but airline sources say it will be competitive with other carriers.