One of the last few remaining Blockbuster Video stores is in Anchorage, Alaska. To help the store stay in business, Last Week Tonight host John Oliver purchased some Holllywood memorabilia to help attract foot traffic. Oliver spent $7,000 on Russell Crowe’s jockstrap from 2005’s Cinderella Man, where Crowe played an underdog boxer.

“I tell you, we’re going to get a lot of traffic, is what I’m expecting,” said the store’s general manager in an interview with the Chicago Tribune.

It’s certainly odd enough to walk into a Blockbuster in 2018 to rent ‘Cinderella Man’, but now you now you get to stare at something that covered Crowe’s crotch.