Brian Haddad, who has not enjoyed a comedic movie since 2007, and hasn’t been to a movie theater since seeing Top Gun: Forever months after everyone else, is pissed about AMC’s announcement yesterday. The theater company announced that they would be rolling out a pricing tier based on the seats that you purchase. They go as followed,
- Standard Sightline: The most common seats are available for the traditional ticket price.
- Value Sightline: Seats in the front row, as well as select ADA seats, are available at a lower price than Standard Sightline seats. Value Sightline pricing is available only to AMC Stubs members, including the free tier membership (AMC Insider).
- Preferred Sightline: These seats are typically in the middle of the auditorium and are priced higher than Standard Sightline seats. AMC Stubs A-List members may make reservations in the Preferred Sightline Section at no additional cost.
His days of being a cinema buff are behind him, but that didn’t stop the generator of Q101’s Brian & Justin from popping off to the Q101 Digital Team, “This isn’t how things used to be. This is BS! It’s surge pricing all over again, and before you know it it’ll be $200 to sit in the middle seat.”
Despite his regular fiscal mismanagement, Haddad does make a good point in the fact that this is yet another instance in which consumers are getting screwed by a major media company.
“Sightline” applies to all showtimes after 4 p.m. It won’t be in effect for Discount Tuesday. The new pricing system has already launched in select markets and will roll out nationally by the end of 2023.
