The supermarket powerhouse is now doing damage control after a shirt went viral for containing a secret message. The core of the shirt is built around the letters “RE”, in an effort to promote recycling. “Recycle, Reuse, Renew, Rethink” are all made very clear on the shirt. It’s what’s hidden that had customers outraged.

The merchandise was available at stores in Canada and was quickly scrapped, but you can find the t-shirt on Amazon.