In one of the most genius celebrity endorsement deals ever, Maury Povich is now producing a line of at-home paternity tests.

Povich, who retired from his talk show last year, is now bringing the “The Results Are In” test to market. “I’ve been around paternity testing for more than 20 years, so I know exactly what’s going on and how we can help those people who are looking for fathers, fathers who are looking for children, fathers who don’t think they’re the fathers and fathers who think they’re the fathers,” Povich told TMZ.

The talk show host explained that the kits would be through DNA Diagnostics Center, the same company that ran tests with a “99.9%” accuracy rate on “Maury” for over two decades.