United Center announces new partnership with Pepsi

If you wanted to kick back with a Coca-Cola at the United Center, you’ll soon be out of luck. Yesterday, the Madhouse announced a partnership with Pepsi that will kick off on August 19 & 20 at Bulls Fest. In a press release, the UC said,

Today the United Center, Chicago Bulls and Chicago Blackhawks announce a new multi-year partnership with PepsiCo, a global leader in the food and beverage industry. As the official soft drink provider, PepsiCo will deliver a variety of thirst-quenching beverages – including some of its most popular products, like Pepsi Zero Sugar, and its new lemon lime flavored soda STARRY – to passionate fans at all concessions and beverage stands throughout the arena, as well as the newly designed Pepsi Grab & Go store in the United Center Atrium.

Beyond these new beverage offerings, Pepsi and STARRY will go the extra mile and offer one-of-a-kind experiences to United Center guests all year long — starting with Bulls Fest August 19 – 20 where fans can have a chance to win beverages, game tickets, pre-game access and exclusive appearances. Later this year, shoppers at local retail stores can enter for a chance to win access to concert tickets, game tickets and gear from their favorite teams. To help fans enjoy more moments of unapologetic enjoyment at the United Center, Pepsi will create unique VIP experiences and activations that span across sports, music and entertainment for select fans to have opportunities of a lifetime.

“Chicagoans live and breathe sports, entertainment, and creativity. Our athletes, artists, and fans are some of the most passionate in the world and the United Center hosts the city’s most unforgettable moments,” said Kalen Thornton, VP of Sports, Gaming and Entertainment, PBNA. “Our company’s longstanding presence here in Chicago goes back more than 100 years, where we’ve fueled iconic athletes in the game and celebrated fandom off the court. The expanded partnership with the Chicago Bulls and Chicago Blackhawks is the ultimate opportunity for us to continue giving back to our neighbors and support our culture. We can’t wait to lift up Chicago fans, its teams and players, and our city’s vibrant community with epic experiences brought to you by iconic brands like Pepsi, our new lemon lime flavored soda STARRY, fan favorite MTN DEW and more.”