The  “You Can’t Make This Stuff Up” campaign features Keegan-Michael Key and various NFL players. Set to the backdrop of the “NFL 104th season table read,” players interject ideas about what to “add to the script” for this NFL season. Justin Fields “the actor” appears in the two spots below.

The “You Can’t Make This Stuff Up” campaign will continue throughout the 2023 season with 16 total spots and will air during Thursday Night Football on Amazon Prime Video, plus be available on digital and social platforms.